National Campaign Rules

These National Campaign Rules clarify roles and responsibilities in the campaign process for all Academy stakeholders. A violation of the National Campaign Rules will result in a warning. The second violation will result in the candidate’s removal from the ballot.

The principles governing these Rules are a commitment to:

  • Accountability: Candidates and all Academy stakeholders will be held accountable for adhering to the rules.
  • Fairness: All candidates will have equivalent basic exposure through the Academy, Affiliates and other Academy-related groups.
  • Innovation and creativity: Candidates are encouraged to be creative and innovative in the development and distribution of campaign materials. Candidates may use personal social media channels to generate enthusiasm about voting in the Academy elections and to campaign for their own election in accordance with these Rules.
  • Transparency: Once active campaigning officially begins, candidates are encouraged to disseminate their campaign materials and opinions on professional issues so voters can differentiate among the candidates and fully understand their positions. Candidates should promote their qualifications, highlight their accomplishments in an open, honest manner and give members reasons to vote.
  • Professionalism: Candidates must campaign in a positive manner, and never disparage or offer negative comments about other candidates. Campaigning must conform to Academy's Code of Ethics. Candidates must let their work speak for itself, and not compare or discuss other individuals in campaign materials. Candidates are encouraged to take the Academy's Pledge of Professional Civility Guiding Principles and to demonstrate positive, productive engagement with the Academy community.

Active campaigning for candidates begins January 18, two weeks prior to the opening of the polls on February 1 and continues through the voting period ending on February 15.

As soon as the ballot is posted the Academy will promote voting in general and encourage members to review the ballot and the candidates' biographical information available in mid-December.

Please read the following carefully. Contact Joan Schwaba, Nominating Committee Staff Resource, at or 800/877-1600 ext. 4798 if you have any questions.

Academy's Role in Campaigning

Allowed Not Allowed

Promote voting to membership via Academy emails and social media channels.

Solicit support for one candidate over another.

Publicize candidates via all-member email blasts.


Maintain designated Election website promoting all candidates and providing biographical information.


Candidate's Role in Campaigning

Allowed Not Allowed

Adhere to Academy's National Election Campaign Rules, which must also be followed by anyone campaigning on behalf of a candidate.


Encourage members to vote.

If currently holding an elected or appointed Academy/DPG/MIG/CDR/ACEND/Affiliate/District leadership position, use current role to campaign for self.

Promote self and give members a reason to vote.

Use of disparaging or negative comments against any other candidate.

Employ the campaign video for self-promotion.


Link personal campaign website to Academy's election webpage. (Note: Academy election webpage will not link to personal campaign websites.)


Option to use Academy member logo on all campaign promotional materials – website, correspondence, signage (Note: Academy marks and logos may not be altered.)


Use personal contact list as a source to send personal emails and/or call members to solicit votes.

Blast email or newsletters, using services such as Mailchimp, to Academy, Affiliate, District, DPG, MIG, CDR and/or ACEND membership lists.

Hire or request assistance with campaigning as long as the person/organization is not Academy/DPG/CDR/ACEND employed staff.

Ask Academy/CDR/ACEND staff and/or Executive Directors assigned to Affiliates, DPGs and MIGs.

Enlist friends and colleagues to campaign on any candidates' behalf by sending emails, making phone calls, posting on personal social media accounts.

Use official Academy or organization unit social media channels, Facebook groups, websites, electronic mailing lists or Community of Interest posts to promote candidacy.


Use social media channels to promote candidacy that are associated with employer, employees, clients, volunteer groups or other organizations.

Promote candidacy at personal social gatherings.

Actively campaign (defined as use of fliers, posters, buttons, speeches, etc.) at Academy-sponsored events such as FNCE, Advocacy Summit, Affiliate/District/DPG/MIG events.

Use personal communications and social media channels to campaign.

Use communications and social media channels associated with or owned by the Academy (including Affiliates, DPGs, MIGs).

Use hashtag #eatrightPRO in the campaign.

Tag or mention @eatrightPRO, or ANY Academy-owned profiles (including those of Affiliates, DPGs, MIGs, media spokespeople), which will pull the Academy's profile into the campaign post.


Role of Elected and Appointed and officials in the Academy, Affiliates, District, DPGs, MIGs, CDR, ACEND, House of Delegates

Allowed Not Allowed

Support and encourage voting in general and emphasize member participation in the elections.

Use disparaging or negative comments against opposing candidates.

May show personal support for a candidate via non-Academy related electronic mailing lists or communication platforms without mentioning their leadership position. For example, leaders can say, "As a colleague of candidate X, expressing my personal opinion, I support her/his candidacy for the office of X."

If showing support through written personal communications, signature line may not display leadership position.

Organizational units promote all candidates (even if there is just one) associated with their unit. For example, all candidates on the ballot from a specific DPG are promoted equally via DPG communications (social media, newsletters, website, etc.).


Use meetings, print, electronic or social media to communicate with members of their unit about the voting process.


Hold meetings (electronic, phone, in person) to allow discussion of candidates’ qualifications/positions as long as all candidates are given the opportunity to be represented.


Emphasize issues and qualifications presented by candidates in a professional, positive, accurate manner.


Role of Board of Directors

Allowed Not Allowed

Become informed about the candidates and encourage all members to vote.

Support an individual candidate through print, electronic or social media communications.


Encourage friends and colleagues who to vote for or not to vote for.


Role of Academy Nominating Committee

Allowed Not Allowed

Encourage all members to vote.

Support an individual candidate through print, electronic or social media communications or share preferences for one candidate over another.

Answer questions about voting process; route questions to staff as needed.


Report all suspected campaign violations.


Role of Academy Members

Allowed Not Allowed

Support election process; encourage fellow members to vote; talk about preferred candidates and why.

Promote candidates on Academy-related electronic mailing lists or communication platforms.

Post messages on social media to support of a candidate(s).

Use of disparaging or negative comments against opposing candidates.

Send individual messages using personal email account(s) to encourage support for a candidate.